Quebec’s now best-selling Prosecco, Zonin Prosecco Cuvée 1821, was the Official Prosecco Sponsor of the Rogers Cup presented by National Bank hosted in Montreal.
As the biggest tennis stars on the WTA tour hit the court at IGA Stadium, the team at Mosaiq Wines & Spirits created an immersive brand experience for fans. The activation included serving of Prosecco flutes and Prosecco-based cocktails throughout the entire tournament at the Zonin Prosecco Express Bar located on the main strip prior to entering the stadium.
Brand visibility was also a key component to this activation as the brand could be seen across multiple touchpoints on-site including the back wall on Centre Court.
Here’s a glimpse of the execution.